All the media attention to Inflation is given Inflation a bad reputation. Yes, Inflation can be bad, but it isn’t bad by default. It’s a lot like Intelligence. Depending upon how high or low your Intelligence rating is there are favorable and unfavorable aspects of what implications that ‘score’ has for numerous situations and areas of your life. [Note: In comparing Inflation to Intelligence measures, it is critical to know that they have an inverted evaluative relationship. A high Intelligence score is viewed favorably while a low Inflation score is favored; and vice versa. There are other attributes between the two concepts which are not as easily aligned, such as there is no ‘negative’ Intelligence score except perhaps for politicians, but you can have negative Inflation: aka Deflation.]
So, how can increasing costs ever be a good thing? Is the
media involved in some duplicitous effort to prevent the public being duly
“informed” about the issues related to Inflation? Is the Financial industry and
companies avoiding these aspects of Inflation because they have their own
financial interests in the public’s perception that when you hear “Inflation”
it only means bad things? What about the nation’s economists, have they somehow
been drawn into a conspiracy of silence?
No, it’s just that the benefits of Inflation are often longer-term
effects and some of the benefits occur and no one mentions or associates the
fact that Inflation played a role in delivering the benefits. Another factor is
that the negative side can often occur rapidly and have an immediate impact
upon individuals’ lives and financial circumstances. There is a behavioral
economic phenomena: Loss Aversion, which illustrates a disconnect between
actual human behavior and the ‘rational’ consumer of classic economic theory
where the value of a loss is greater than the value of the cost of the item
that would be lost. The logic of cause and effect and the perception of value
are not reliable facets of real-world economic operations. The benefits of
Inflation suffer from both the missed or diminished attribution of “cause and
effect” and the proper perception of the value that can be derived from it. To contort
a well-known quote: “This Inflation is not the one you are looking for.”
In looking at Inflation, we see a rise in price. We don’t
always know why the price increased but there is always at least one reason
sometimes several. But let’s step back and look at the big picture. Somewhere
in the process(es) that make the product/service that you are buying there is
something that is causing the cost / price relationship to change. The thing
that changes may be the cost of the material it is made from. It may be the
cost of the workers who produce the material, fabricate the goods/parts that it
is made of, or assemble it into its final for sale product. It may be the cost
of fuel to run machinery or transport the goods, even the capacity of shipping
ports or trucks, or to keep them at the right temperature. Let’s call theses
causes: Type A – Supply Issues.
At this point, you know that there is another Type coming.
Prices can also go up because you can make more profit if you charge more. In basic
economic theory this a consequence of the supply-demand model. When demand
increases and supply doesn’t increase to meet it, suppliers raise their prices because
consumers will pay. This ‘scarcity’ effect can be due to there literally being
no more of the supply available or that the ability to product more supply is
limited by some part of the process which creates the product. You can’t grow
more of the annual apple crop this year no matter how much demand there is for
them. It doesn’t matter what caused the apple crop to be limited or the demand
to be what it is. There is only what there is. Each apple becomes more valuable
as long as consumers will keep paying more. Type B – Scarcity.
If the conditions are right, the supplier can raise the
price just because they believe they can make more profit at the higher price. This
only works if there is insufficient competition that the consumers are aware
of. Type C – Lack of Competition.
These different types of supply conditions create the necessity
or opportunity for Inflation. And they also create the opportunity for how
Inflation can produce benefits. With increased prices there are openings for
someone to seize an opportunity to address one of the ‘causal’ conditions which
creates a counter-response to the side of Inflation that we don’t like.
Investments can be worth making in infrastructure or in production facilities, new
fuel options can become cheaper than older ones, farmers can choose to plant
more apple trees or to increase yields via new varieties, and entrepreneurs may
enter the market and produce the equivalent or better products at lower prices.
And the opportunity that Inflation creates may focus investment in research and
innovations that alter the market for the product from marginally to completely
out-competing it and replacing it in the marketplace.
Most of these benefits of course are less rapid than the
conditions that sparked them; but there is no doubt that Inflation can be and
is a significant factor in prompting efforts to counter its negative impacts.
Yes, too much Inflation is bad mostly because the systems that have to respond
to it are not able to adapt fast enough to avoid disruptions and problems for consumers
but how much progress would have never occurred or been substantially delayed
because it was too low?